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Adam Robinson
CEO @ MoltSets & RB2B & Retention.com
RB2B / Retention.com · Bootstrapped to $22M ARR
Founder Signal
ABM & Pipeline Growth
Adam isn't just a buyer — he's a category peer. He built RB2B specifically to solve the anonymous visitor identification problem that sits upstream of your product.
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1
Engage with his LinkedIn content for 5–7 days before reaching out — he notices and responds to thoughtful comments.
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2
Lead with the overlap: frame it as a stack conversation with RB2B's upstream identity layer.
📈
Barri Rafferty
Chief Communications Officer
Anywhere Real Estate Inc. · 5,000–10,000 employees
Key Connection
Partnership Development
Barri is both a direct buyer and a strategic partner candidate. As CCO, she controls the narrative around how employees show up externally.
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1
Lead with the ROI case — CCOs respond to brand equity and employee visibility metrics.
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2
Propose a co-authored thought leadership piece on employee advocacy in real estate.
🎯
Lisa Besserman
MD, Head of Employee Success & Emerging Technology / AI Accelerator
JPMorgan Chase · 250,000+ employees
Product-Market Fit
Enterprise Software Sales
Lisa sits at the exact intersection of employee advocacy and enterprise AI — she isn't just a buyer, she's an internal champion.
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1
Comment on her latest LinkedIn post about Employee Platforms with a specific data point on adoption ROI.
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2
Request a warm intro through your JPMorgan mutual connection — mention the AI Accelerator initiative specifically.
